Case Study #2: EDAPT USA Soars in Visibility

Case Study#2: EDAPT USA Soars in Visibility

Check Transformation: Useful cases of how Purple Arrow's digital know-how transformed EDAPT USA's businesses

Case Study #2: Leads with Purple Arrow's SEO Expertise

EDAPT USA, a leading provider of student loan repayment consulting services, struggled to attract qualified leads through their website. Their online presence lacked visibility, hindering their ability to reach potential clients searching for environmental expertise. In 2022, they partnered with SEO specialist Rupert Corpuz to turn the tide.

The Challenge:

Low website traffic
Difficulty attracting leads through online channels
Limited brand awareness in the online space

Purple Arrow to the Rescue:

Rupert Corpuz an SEO Specialist, leveraging his SEO prowess, implemented a multi-pronged approach to boost EDAPT USA’s online visibility and lead generation.

The Solution:

Keyword Targeting: Rupert conducted in-depth keyword research to identify search terms potential clients would use to find environmental services. These keywords were strategically incorporated throughout the website’s content.
Content Strategy Development: A content marketing strategy was crafted to showcase EDAPT USA’s expertise. Informative blog posts, case studies, and white papers were created to educate potential clients and establish EDAPT USA as a thought leader in the environmental consulting industry.
Technical SEO Optimization: A technical SEO audit identified and addressed website issues that could be hindering search engine crawlability and indexing. This involved website speed optimization, mobile-friendliness improvements, and overall technical structure enhancement.
Local SEO Implementation: Recognizing the importance of local search for environmental services, Rupert implemented local SEO strategies to ensure EDAPT USA appeared in relevant local search results. This included optimizing Google My Business profile, local citations, and online directories.
Online Reputation Management: Strategies were implemented to encourage client reviews on platforms like BBB, TrustPilot, and Google My Business. Positive online reviews not only build trust but also enhance search engine ranking.

The Results:

Rupert’s diligent SEO efforts over a two-year period (2022-2024) yielded impressive results for EDAPT USA:

- Increased Website Visibility: EDAPT USA’s website traffic significantly increased by 120% indicating a wider reach to their target audience.
- Lead Generation Boost: The website conversion rate saw a 90% rise translating into a substantial increase in qualified leads generated through online forms.
- Enhanced Brand Reputation: Positive online reviews encouraged by Rupert’s strategy boosted EDAPT USA’s credibility and trust with potential clients.
- Improved Search Engine Ranking: Strategic keyword targeting and website optimization resulted in a significant improvement in EDAPT USA’s ranking for relevant environmental consulting search terms.
- Local Search Domination: Local SEO implementation ensured EDAPT USA’s local visibility, making them readily discoverable by local clients searching for environmental services.

Case Study #2: EDAPT USA Soars in Visibility