You have a vacancies page. It lists your available rooms. It has a contact form. And it gets almost no traffic.
This is one of the most common issues we see with SIL provider websites in Perth. The page exists — but it's structured in a way that Google can't rank it and support coordinators can't find it.
Here's what's usually wrong and how to address it.
Problem 1: No suburb name anywhere on the page
Support coordinators don't search "SIL vacancy Perth." They search "SIL vacancy Balga" or "supported independent living Joondalup." They know the areas their participants need to stay in — that's the search they make.
If your vacancy page doesn't include suburb names, it cannot rank for suburb-specific searches. Google doesn't infer location from your address — it needs the location stated clearly in your content, your page title, and your headings.
The fix: create one page per suburb, or at minimum, include all suburb names prominently on your existing vacancy page. Your H1 should include the suburb. Your page title should include the suburb. Your first paragraph should include the suburb.
Problem 2: The page reads like an internal document, not a search result
Many SIL vacancy pages are written for coordinators who've already been referred to the organisation — not for someone finding it cold through Google. They assume context that a new visitor doesn't have.
A support coordinator who finds your page through a Google search needs to know immediately: what type of home is this, where is it, who is it suitable for, and how do I make a referral? If those answers aren't in the first few sentences, many will leave.
Write your vacancy page for the person who knows nothing about your organisation and has 30 seconds to decide if they should enquire.
Problem 3: No enquiry path on the page itself
Surprisingly common: vacancy pages that describe available rooms but then direct visitors to a separate "Contact Us" page to enquire. Every extra click loses potential referrals.
Your vacancy page should have a contact form or phone number directly on it. If someone is on your vacancy page, they are as close to enquiring as they will ever be. Make it frictionless.
What a well-structured SIL vacancy page looks like
SIL Vacancy [Suburb] Perth | [Organisation Name]
Under 60 characters. Include suburb and "SIL vacancy."
SIL Vacancies in [Suburb], Perth
Clear, direct, keyword-matched to what coordinators search.
Brief description of the home and its location
Include suburb name, number of rooms, type of home, nearby landmarks or transport links.
Current Availability
List specific rooms available, any accessibility features, and current occupancy.
Who This Home Is Suitable For
Describe the support needs this home can accommodate. AHPRA-safe language only.
Make a Referral
Contact form or phone number. No redirects to another page.
What to do when a room fills
Don't delete the page. Don't redirect it. Update it to say the room is currently filled and add a waitlist option. A page that has ranked well for "SIL vacancy Balga" is valuable — keeping it live and updated maintains its ranking while giving you a waitlist pipeline for when rooms become available again.
Quick win: Go to your current vacancies page right now and check: does the word "Perth" appear? Does any suburb name appear? Does a contact form appear on the page itself? If any of those answers is no — that's where to start.
Want us to review your
SIL vacancy pages?
Book a free 15-minute audit and we'll look at your current vacancy pages, identify what's missing, and give you a clear list of changes to make this week.
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