You have empty rooms. The phone isn't ringing. And your Google Business Profile shows 14 views last month.
Here's what's actually happening: participants and support coordinators in Perth are searching for SIL homes every day. They type things like "SIL vacancy Balga" or "supported independent living Joondalup" — and they find your competitors, not you.
This post walks through the exact steps to help your SIL provider website show up for those searches. No technical background needed.
AHPRA note: All strategies in this post follow AHPRA advertising guidelines. We do not use terms like "best," "guaranteed," or "leading." Our goal is to help your organisation be visible and accurately represent its services.
Why SIL providers in Perth struggle to rank
Most SIL provider websites have the same problem: they describe what SIL is rather than telling Google where they offer it and what's currently available. Google needs specifics — suburb names, availability signals, and content that matches what participants are actually typing into search.
A page that says "We provide Supported Independent Living services in Western Australia" will not rank for "SIL vacancy Cannington." A page built around that suburb and that intent absolutely can.
Step 1: Build a dedicated vacancy page for each suburb you serve
This is the single highest-impact change most SIL providers can make. Instead of one general "vacancies" page, create individual pages for each suburb or area where you have homes.
Name the page after the suburb
URL structure: /sil-vacancies-[suburb]-perth. Example: /sil-vacancies-belmont-perth. This tells Google exactly what the page is about.
Include the suburb name in your H1, first paragraph, and page title
Your H1 should read something like: "SIL Vacancies in Belmont, Perth." Use the suburb name naturally throughout the page — not stuffed, just present.
Describe the home and what's available
How many rooms? Shared or individual bathroom? Close to transport? These details are exactly what support coordinators need — and they're also good for SEO.
Add a clear contact form or phone number on every vacancy page
A participant or support coordinator who finds your page should be able to enquire in under 30 seconds. No navigation required.
Update the page when availability changes
Google favours pages that are updated regularly. When a room fills, update the page rather than deleting it — change it to a waitlist page instead.
Step 2: Target the right keywords
Most SIL providers target keywords that are too broad. "NDIS accommodation Perth" has high competition and low purchase intent. The searches that actually lead to enquiries are much more specific.
High-intent keywords to target on your vacancy pages
Pick the 2-3 keywords that are most relevant to each suburb page and use them naturally in your headings, page title, and body text. One focused page per suburb will outperform one general page every time.
Step 3: Optimise your Google Business Profile
For local searches like "SIL vacancy near me" or "SIL provider Joondalup," your Google Business Profile often shows up before your website does. Most SIL providers in Perth have incomplete profiles that cost them visibility.
Choose the right primary category
Select "Disability Services and Support Organisation" as your primary category. Add secondary categories for Assisted Living Facility or Group Home if applicable.
List every suburb you service in your service areas
Google uses this to decide when to show your profile in local searches. If Balga isn't listed, you won't show up for "SIL vacancy Balga."
Post a monthly update about current vacancies
Google Business Profile posts help your profile stay active and visible. A short post about current room availability — updated monthly — signals to Google that your profile is current.
Step 4: Get your page indexed quickly
Creating a great vacancy page doesn't help if Google hasn't crawled it yet. Once your page is live, go to Google Search Console, paste the URL into the search bar, and click "Request Indexing." This prompts Google to crawl your new page within days rather than weeks.
If you don't have Google Search Console set up yet, that's the first thing to address. It's free, takes about 15 minutes to configure, and gives you data on exactly which searches are bringing people to your site.
What to avoid
A few things that hurt more than they help:
Listing all vacancies on one page without suburb names. Google can't tell where you operate if you don't say it explicitly.
Copying content from other SIL provider sites. Duplicate content signals to Google that your pages have low original value. Write each suburb page in your own words.
Using AHPRA-risky language. Words like "best SIL provider" or "guaranteed vacancy" violate AHPRA advertising guidelines. Stick to factual, descriptive language about what you offer and where.
Quick win: If you do nothing else from this post, add your top 3 suburb names to your existing vacancies page today. That single change can start moving your page up for suburb-specific searches within 4 to 8 weeks.
How long does this take to work?
Suburb-specific vacancy pages typically start seeing movement in Google rankings within 4 to 8 weeks of going live. Google Business Profile changes often show results faster — sometimes within 2 to 3 weeks. Paid Ads can generate enquiries within days if you need immediate results while your organic rankings build.
The providers who see the fastest results are the ones who build suburb pages first, update them regularly, and combine them with an optimised Google Business Profile. There's no shortcut — but the work is straightforward once you know what to build.
Want us to audit your
SIL vacancy pages?
Book a free 15-minute audit and we'll review your current vacancy pages, Google Business Profile, and keyword targeting — and show you 3 specific changes to make today.
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