We skip the fluff, the generalist promises, and the agency runaround. The Purple Arrow connects NDIS providers directly with SEO specialists who understand the sector, the compliance landscape, and what it actually takes to rank.
The Purple Arrow was founded with one focus: helping NDIS disability service providers SIL homes, Plan Managers, Support Coordinators, and Allied Health organisations get found online by the participants who need them most.
We saw a gap in the market. Generic SEO agencies were taking on NDIS clients without understanding AHPRA compliance, the NDIS referral pathway, or the specific search behaviour of participants and their support networks. The result? Expensive campaigns with no results, and worse compliance risks that could attract $60,000 fines.
So we built something different. A specialist practice that combines deep NDIS sector knowledge with technical SEO, AI visibility, and Google Business Profile management all under one flat monthly retainer.
We don't dilute our expertise across industries. Every strategy, every keyword, every piece of content is built around the NDIS sector and its unique search landscape.
Every campaign includes monthly Section 133 audits and safe rewrites so your content never puts your registration at risk. Zero penalties, ever.
Based in Perth. We know the local suburbs, the local providers, and the local search intent. We build suburb-specific strategies that work for your exact service area.
Rankings are a means to an end. What matters is enquiries from real participants and families landing in your inbox every week. Every campaign we run is tied to outcomes vacancies filled, sign-ups, referrals not just traffic numbers.
AHPRA's Section 133 advertising guidelines are strict, frequently updated, and carry fines of up to $60,000. Most SEO agencies have no idea they even exist.
We audit your entire website every single month every page, every blog post, every testimonial and rewrite anything that could flag a compliance notice before it becomes a problem.
60% of NDIS service enquiries in Perth come from Google Maps searches not organic rankings. Your Google Business Profile is your most important local asset, and most providers leave it completely unmanaged.
We post weekly, build 5-star reviews, upload photos and videos, seed Q&As, and execute a Map Pack ranking strategy that targets every suburb you serve.
We built this practice around NDIS providers because we believe the disability sector deserves SEO that is ethical, compliant, and genuinely effective.
We will never dilute our focus by taking on clients outside the NDIS sector. Every insight, tool, and strategy we develop is built for disability services. That focus is what makes the difference.
AHPRA compliance is not optional, and we treat it that way. Every word of content we produce or audit is held to Section 133 standards. Your registration is too important to risk on a technicality.
We report on enquiries, vacancies filled, and sign-ups not just keyword positions and impressions. If the SEO isn't turning into real participant enquiries, we need to fix it. That's the standard we hold ourselves to.
No lock-in contracts. No hidden fees. No outsourced work passed off as in-house. You deal directly with us, you see exactly what we're doing each month, and you can leave anytime with 30 days notice.
A proven three-stage framework that covers every channel NDIS participants use to find providers from Google search to AI tools to Maps.
We start every engagement with a full AHPRA compliance audit and SEO technical review. We identify every piece of content that poses a compliance risk, every keyword opportunity you're missing, and every technical issue holding your site back from ranking.
AHPRA Compliance Technical SEOWe publish four AHPRA-safe blog posts every month, build topical authority across your NDIS niche, optimise for Google AI Overviews, and track your competitors' rankings week by week. The goal: Page 1 for every high-intent keyword your participants are searching.
Content SEO AI Overview AEOWeekly GBP posts, review generation, photo uploads, and Q&A seeding keep your profile active and authoritative. Combined with our Map Pack ranking strategy, you become the first result participants see when they search for NDIS services in your suburb.
GBP Management Map PackEvery month you receive a clear report showing enquiries generated, keyword movements, Map Pack positions, and AHPRA audit results. We have a monthly review call to discuss what's working, what to push harder on, and what we're building next.
Monthly Reporting Strategy ReviewGeneric agencies don't understand why NDIS SEO is different. We do and it changes everything about how we build your strategy.
Registered health practitioners and their organisations face strict advertising rules under Section 133. A single non-compliant testimonial or claim can trigger a $60,000 fine. Every piece of content we write is AHPRA-safe from day one.
NDIS participants, their families, and support coordinators use very specific search terms "SIL vacancies Perth," "NDIS plan manager near me," "support coordinator Rockingham." We keyword research these journeys, not generic health terms.
When a participant's family asks ChatGPT or Google AI "who are the best NDIS support coordinators in Perth?" is your organisation being cited? We build AI visibility (AEO) so you're the answer these tools recommend.
SIL providers live and die by local search. Suburb-specific SEO pages and a well-managed Google Business Profile are the fastest way to fill vacancies and generate consistent enquiries from participants in your area.
Word-of-mouth and referral networks are valuable but unpredictable. SEO compounds every piece of content, every link, every GBP post builds a permanent asset that keeps generating enquiries without ongoing ad spend.
Most NDIS providers in Perth have minimal SEO investment and no AI visibility strategy. The window to establish search authority before your competitors wake up is open right now but it won't stay that way for long.
Book a free strategy audit. We'll review your search visibility, AHPRA compliance, and Google Business Profile and show you exactly what's holding you back and how to fix it.